As the preeminent social network for professionals, a LinkedIn profile is a must for anyone working in the medical industry. Your profile essentially serves as an online version of your résumé, plus you gain the additional benefits of networking with others working in healthcare and publishing content with an eye towards becoming a thought leader in your field. However, you still need to follow a certain etiquette when connecting with others on LinkedIn.

With building a robust professional network in mind, here are a few ideas for connection etiquette on LinkedIn. The benefits of online networking for your medical career are immense. Good luck!

When sending a Connection Request — Personalize It!

It’s important to personalize every cover letter you send when looking for a new job. In the same manner, make sure you personalize each connection request on LinkedIn, especially if you don’t know the person. Using the default message is simply poor form!

The same rule applies when asking for a recommendation from one of your connections. Make the effort to personalize it while keeping these requests to those you know.

A Professional Profile Photo is a Must

Having a professional looking profile photo is essentially a requirement on LinkedIn. Don’t bother to send any connection requests — even to your coworkers — until you’ve uploaded a photo.

Regularly Interact with your LinkedIn Network

Your LinkedIn professional network needs to be nurtured to be ultimately successful for your career. Make it a point to like other posts by your connections while including meaningful comments when appropriate. Additionally, be sure to endorse the abilities of those in your network; in most cases they will return the favor.

Don’t hide your Connection List

Some LinkedIn users restrict others from seeing their list of connections. In a sense, this defeats the purpose of being on a professional social network in the first place. Parsing through the connections of others in your network is a great way to find new contacts; allow others the same courtesy by never hiding your connections.

Never Spam your LinkedIn Network

Don’t use LinkedIn as a repository for spammy content. Keep your posts to a minimum of one per day. Sharing personally authored content is great for your LinkedIn wall, but tread lightly when posting this material in a Group.

If you need any further advice for leveraging social networking to help your medical career, talk to the insightful recruiters at Pinnacle Workforce. As one of the top staffing agencies in the healthcare industry, we can help you reach new plateaus. Contact us as soon as possible!